Faiza majeedMedia market money and control 2

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میڈیا مارکیٹ ۔۔۔۔ رقم اورکنٹرول 2

Media market ….

Price and control 2

Faiza majeed

Roll number  46 bsIII 2k18

Urdu to english

Media industry sources says that second decade of the current century industry sales of newspaper decrease 20%to

15 % in pakistan .urdu language newspaper print media market has breakdown while english language newspaper market seen some little breakdown .mid of 2010 Advertisment has get shortly profit ,which is caused by layoffs hundred of workers.

Due to the decline reader of english newspaper telecom companies providing their advertisement to urdu tv channels .

Two english language tv channels closure from 2015 and also need clearification ,Although Dawn Tv (english ) and express 24\7 belonged to 2 large media organization in pakistan .

Due to shortage of Advertisment these channels to be shut down .

Failure News Media business model

Now in pakistan many journalist think that the business model of ownership in the had of a single or a single family has failed in whole pakistan .Deciding luck of journalist and journalism ,these complication not only prevent the business shutdown but also standerization also lead increase in journalism and cencorship. financiall failure forced to owners of media that they politically and security establishment decrease the preasure of states machinerys. Including political and security establishment as criticism of their policies by independent media has eroded both.

The decline control over in the field of advertising has been silenced outright .particularly in 2018 some important organization of media financialy preasure effected .In the resulting past few years in criticism of the government by the rest of the media .

Pakistan is large consumer based country with an annual volume of media advertisement of 81.6 billion at the end of the 2017 - 18 financial year with the Tv market being largly funded by the private sector an government advertising .Although big money paid government advertisement ,but that tv not include in top 10 advertisement index.these thing give the way for independent journalism for the tv news media . Tv media has been criticising as federal and provincial level past few years ,however pakistan's print media mostly realiy on government advertisement .federal government main source to giving advertisement in newspaper from 2016.

Print media often takes hard time against government . mostly news repoting not independent which maybe great reliance on government advertisement .however election of july 2018 Imran khan's party (pTI) come to power . things are changing .and big cut has been on advertisement ,more people lost their jobs and some Tv channels and newspaper has been shutdown . Digital media in pakistan have not been government support and therefore in an editorial stand by private sector .instead of the public sectors the right side is visible .

What pakistan is Betrayer?

Pakistan includes in those countries which have totally independent media .

According to wikipedia pakistan have approximately 100 private channels . these channels include entertainment ,study,fashion,food,songs,film,News ,play ,children , religional,regional language ,international channels .

The top of list is Number of entertainment channels are 30 after entertainment 2nd top is news channels which are 20 channels .

If you talk about benefit of media  so it is media has rais slogan of changing those have been famous .that way politician who slapped the poor people have been exposed that is way zainab get justice and increase preasure on government and it is the media who give the chance to scholars that he convey their message to the public . and today thank to media our rulers cant think of any action.and they will have not accountable to the people ,as comparison its bitter truth that it is media who gave an extraordinary coverage to normal situation of shuaib sania wedding ,attack on army base and Daira ismail khan's jail like sensitive issue ,have ran on live transmission .Attack on journalist in reaction gave baseless blame on ISI and till the 8 hours this transmission ran ,in country unnecessary fear spread on zainab murder case .making religious program sources of benefit for their programs . and through their programs spread those tradition in the society ,which are not far removed from our civilization .

Their are media has side effect thats mostly people think that media have tool of external forces and western values and ecitment in pakistan at their command ,at the same time also says that media or some channels are betrayer ,and and set  agenda against country ,this criticism is usually directed at media news ,entertainment ,and religion program and channels

In my humble openion thinking is not correct . this is kind of conspirational thinking  that we as a nation use in others matters as well . i would like to clarify my point with few examples.

First of all take entertainment whenever i watch indian drama or films on pakistan media .so i think of the video center of my city which either sell indian movies or nor sell in black.which are censored by pakistan . the board ban them because they are anti pakistani .people buy and watch with in interest.that is i wonder if he own small video center in my small town and he is tool of the people betrayer and external forces ?

Are only our channels or anchors spread the baseless truth without any research ?

What Geo did before in the case of Hamid mir sahib what maya khan did about the couples sitting in the parks what Amir liaquat did behind cemra ,did he do all this? Only the media does?No! This crime spread every day in our society .these are everyday crimes in our society .every day without research we give baseless blame to others . we believe in conspiracy theories ,impose fatwas on people as apostate,polythesis and adulters. we always try to peek in others life and we are all use this language on off cemra which language did use Amir liaquat sahib . are not we all traitors and tool of external power ?

Take religion .what only media insensitive about religion .does religion use the media only for profit ?

What media show the things an name of religion which is not in public ? Do the people who are portrayed as media scholars have not followers in public ? Does not common people believe in stories  when it comes to religion ? Does not he use religion to his advantage ,whenever possible ?

Therefore in many view in, Now media in pakistan work for profit as like others organization ,in which in which owners are pakistani 's and from the same people i mentioned in lines above.

These owners have as  to do with the training of student for the businessmen who runs schools , our media channels not running by any indian or corner of american , which is running  pakistan society and organization and run every people .this organization think for own profit as like people .and mix the accusation ,lies and obscenities in the news, commentry and dramas at same time does good deeds.what a good thing khurshid Nadeem Sahib says that island are never formed in a society .it is not possible for peoples to reach the limits of moral decay , but for the institutions to stand on the heigh ground of morality .it is not possible for the whole society to run without cheaked and without any direction and for any institution of his people to move on the right direction .

At the same time it is often the organization and its people have  liberal point of view for example and they seek the help of pro point power spread their views .in my openion its not traitor and not tool of external forces however we can disagree with the point of view and we can cover the way for people to speak out against it. Thanks to democracy !

Let me also say that traitor and anti national element can be created anywhere in country but no one can be called a traitor without solid reason or evidence .we cant doubt anny one 's patriotism .  as Amir khwani wrote one of his colums there is no need to doubt one' s faith ,who does not love their homeland , the point of view may be different ,the same is true for religion and faith ,no muslim can even think betraying the religion on purpose .

Therefor in my openion the media isnt a traitor not a tool of external forces .It is the most morally degraded institutions in the world.however this is still child shool ،in my openion democratic values are allowed to thrive .and the process og accountability and positive criticism continues .then positive changes will soon take place in media as well.