Mansoor Nazir Media Market Money and control Eng

میڈیا مارکیٹ ۔۔۔۔ رقم اورکنٹرول

1442 words

Mansoor Nazir

Mc/2k18/78

Media Market Money and control,

Amount and control

According to sources of media industry, sale ration of newspaper industry reduced 15% to 20% in the second decade of the present century print media market of Urdu newspaper deteriorate while market of English newspapers little bit improved. Since mid of 2010 profit of aids of average newspapers has been decreased, which become the reason of employment of hundreds of the staff members. Due to decrease in Numbers of readers of English newspapers Telecom companies are giving their aids to Urdu TV channels. It is also need to explain the closing of two English TV channels. Meanwhile DAWN TV (English and Express 7/24 belonged to Pakistan two big media institution. Esteem shortage in aids these channels have to close.

Failure of business models of news media.

Now in Pakistan number of journalists think that trade model become fail due to only single family, who makes decision of Fortune of journalists and journalism. These complications not only stop the trade but became that reason to increases in censorship and quality of journalism. Financial failure had compel to media owners and pressure of Government security establishment and state machinery because due to independent media criticism on political Government and security establishment both have lost their support on account of aids decrease in income had overcome or muted part particularly in 2018 to pressurize financially. Some important institutions had left the dark influence as a result of their in last few years media criticism upon Government has reduced.

Pakistan being consumer big country and at the end if financial year 2017-18 annual volume of media aids was 81.6 billion rupees (680 million dollars). Private sector mostly helps TV market while on account of Government aids huge amount paid but they are not including in top ten aid expenditure of TV media. This things clears the path of independent journalism for TV news media since last few years TV media on both level's federal and provincial is giving opportunities to different Government critics. But Pakistan’s. Print media depends on Government aids, and in 2016 Federal Government on top of the list in giving the aids to the newspaper. Deftly print media takes hand line against the government. Generally their reporting is not independent which show's dependency on Government aids while things are changing after empowerment of Imran khan’s party Pakistan Three-e-Inseam as a result of general election of 2018. Enmity is in progress to fight with media big cuts faced by media on aids as a result more than two thousand Media people became unemployed while many TV channels and newspapers has been closed. Pakistan government never support digital media that’s why private sector rather than Government sector seem completely independent in editorial point of view.

Is PAKISTAN Media Disloyal?

Pakistan is the country where media is completely independent according to Wikipedia there are approximately 100 private channels in Pakistan. These channels are consists of entertainment education Food, fashion, music, film, news, religious, sports, kids regional language and international channels in which approximately largest in number after entertainment news channels are in largest quantity which are about 20.

If you talk about the benefits of the media then only due to media slogan for the change became unveiled who slapped the poor people only because under pressure to give justice to zanier and Asha, and it is only Media who gave opportunities to knowledgeable people to convey their throats to common people. And today only due to media our rulers could it thinks that if they took any step and they will not be answerable before people.

Contradictory to it , it is a bitter fact that is only Media which gave unusual coverage to unimportant issues such as Sikander Zamarad and Shoaib Sania's marriage, showed irresponsibility to run live transmission in very sensitive matters like army base Attack and prison of Dera Ismail Khan. Till eight hours run transmission against chief of ISI in reply of murder attack upon a journalist. Unnecessary outrage spread all over the country on Zainab murder case. They made religious programmer as a source to earn profit through their programmer promote and spread prostitution and baseless traditions in the society.

Due to side effect of media generally people think that infect media is tool of external forces and on their wish in Pakistan Media generally people think that infect media is tool of external forces and on their wish in Pakistan media is promoting Western culture prostitution and furor. Beside all these it is raid that some channels are disloyal and they had agenda which is against the state. Almost this kind of criticism faced by religious programmer and channels.

According to my point of view their things is not good. This is only due to conspirational kind of thinking which is adopted by us being a nation in other matters too. I want to explain my point of view through some examples.

Firstly we take entertainment. Whenever i saw Indian dramas or movies on Pakistani media. I think about video center of my city which not only sales Indian movies but sales that movies to in black which are banned by Pakistan censor board due to anti Pakistanis . People purchase and enjoy both kind of movies. I think that the owner if this small videos center of my small city are these people are disloyal and tools of external forces?

Is these only over channels or anchors spread baseless news without any research? Which is done by Mr Shahid Masood in Zainab murder case before that GEO did in Mr Hamid Mir's matter maya khan did about couple who were sitting in Parks Amir Liaqauat did behind the camera. All this did by media only? No these are daily crimes which are scatlered in our society. We daily blamed other in our society. We daily blamed other baselessly and without any research believes upon conspirational theories announced about others that they are dis believer apostate and polytheist. We always try to peep into the others’ lives and we all use the same language as Amair Liaqauat uses off the camera. Are we all not the disloyal and too of external forces.

Take the religious. Is there only media insensitive is there only media use the religion for the profit? Is Media presents the things which are not present in the people? Scholars presented by media they had no followers? Is common people not believe in stories about religion? Is there he not uses for his benefit where possible?

So according to me now media in Pakistan, like other constitutions profit earning institution. Their owner are PAKISTANI like other Pakistani people discussed in above lines. These owners are as interested in the nation's training as today's school runner business in student training our media channels not run by any Indian or American but run by that manner downfall which runs Pakistani society each person. This institution same as common people thinks only about dramas and beside all these does good so what a beautiful saying of khursheeed Nadeem that there are no islands in the society if there is downfall is all around. It is not possible that in common people manners downfall at bottom while institution touched top of the manners. It is not possible that whole of the society is unbridled and runs without any direction and only one institution runs on right path. Beside all these oftenly any institution receive any kind of help or donation to promote theirs point of views such as liberalism. According to my point of view it is not disloyalty or we external forces. It is only difference of opinion, but we can disagre and we can convey our opinion to the people. Thanks to democracy beside this i want to say that disloyal or state enemy could be born anywhere but they are very few in. Numbers but we can't say anybody disloyal without any solids proof. We can't be doubt full about patriotism and faith of any person. As Amair khakwani wrote in his colum that " No need to be doubtful about patriotism of any person each person love his Homeland point if view could be different" Same worces are right about religion and faith. Any Muslim can't be think to denie his religion.

So according to me no media is desloyal nor tools of external forces. It faces now manners downfall like other institutions. But its is at early stage stated to grown up. It democratic process allowed to take off accountability and positive criticism runs parallel to it then very soon we will observe positive changes in media too.