Alvina Moeen Media Market…Money and Control 1

Alvina Moeen 

 bs part iii/ roll no : 22/ Urdu to English

Media Market……Money and Control: 1

Pakistan’s  media  has reported  expanding economic  growth over the past decade and has grown exponentially with the addition of an audience. However the recent political situation and economic instability have affected the media market. And disrupted fund control. And  other  influences including regulatory and censorship have replaced it.

 Earlier media advertisements government  funding  and political control posed threats to the independence of the country’s media market. New markets and political threats still sensitize the news media in Pakistan to extraordinary control over regulatory and market practices. And in the same way, they undermine the trustworthiness  and quality.

In order to get a clearer picture despite the gaps in the information and transparency challenge,  we need to consider the list of the top 40 news media outlets in Pakistan based on audience share. The overall volume of the media market must also be assessed on the basis of government revenue and the changing economic  situation affecting the media.

View of pakistan’s  news media in term of audience share (1)  newspaper according to the gallup Pakistan 2018 data on the audience of Pakistani media the share of readers of top 10 newspaper in the country In 86% of the readership of all newspapers. More than the top four newspaper when the remaining 6 newspaper 16% of the readers share 70% t.v channels the total viewership of the top ten news t.v channels accounted for 79% of the viewership share of all news t.v channels in the country. Four t.v channels account for more than half of the viewership while the remaining channels account for 25%.

Radio stations: total share of the listeners of the top ten news radio stations is 48.2% of the listeners of  all the news . the top four radio stations account for 35.6% of the audience while the remaining 12.6%.

Radio stations: The total share of readers and viewers of the top ten newspaper  websites is 26.52% of the readers and viewers of all news websites in the country. The top four news websites account for more than 24.84% of readers and viewers while the remaining six news websites account for 11.68%.  Jang group’s jang the news and geo’s  three  websites account for 9.84% of the total readership and viewership of 26.43% of the total readership and viewership . which account for 37.2% of the total readership and viewership of the top 10 websites. Express group and express tribune’s two websites with the total share of  26.52% and 8.03% readers and viewers. Which is 30.28% of the total readers and viewers of the top 10 websites.  Thus 37.1% of jang group and 30.28% of express group add up to 67.38% which means  that both media group account for more than half of all the websites of the top ten news  websites in the country.

The volume of Pakistani media economy (2) with the declining growth rate the news media industry has seen a  drastic change in the Pakistani media landscape in terms of volume. Before the country’s broadcasting sector opened  to commercial players , a state run radio channel in 2020 according to PEMRA at the beginning of 2019 there are now 88 t.v channels (news and entertainment) and 209 radio stations  during the period the number of journalists will increase from 2,000 to 20,000 while he total number of people involved in the media industry is about 2.5 million. This expansion in the size of the media industry has resulted in improved economic activity per capita income increased and the consumer economy grew,  while with the expansion of  the advertising sector  private income also increased exponentially.

A total of 4 billion as invested in the APP electronic media  industry in Pakistan between 2002 and 2017 according to a 2017 report by the associated press of Pakistan. Pakistan’s official khyber agency  and an estimated 5 billion by the end  of 2018. The report said that overall  national development also played a significant role in the development of the private sector electronic media industry. and the work of media groups helped expand the spread of content  creation companies advertising  agencies and the performing arts . however bad conditions arose in the second half of 2018  pakistan’s  media industry  such as south Asia was once considered highly active. About 2,000 journalists were contracted and media workers were fired and several institutions were shut down. The july 2018 general election resulted in the formation of a government led by one such party. Business subsidies that do not appear to be business and economy friendly have been with drawn. Advertising charges have been reduced forcing large and stable media groups to close their newspaper and t.v channels and lay off journalists. Jang group the country’s largest media company closed its two publications and two bureau offices and in a single day more than fourteen hundred journalists and related staff lost their jobs. The third and fourth largest media outlets express media group and dunya media group also fired more than 200 journalists. And the salaries of the remaining workers  were cut by 15 to 35 percent. The previous rise of the media had benefited a certain class of journalists most of whom were t.v hosts who took huge salaries and attracted thousands of young people to the profession of journalism dozens of universities have set up journalism and mass communication departments since 2005 to meet  the needs of the currently expanding media industry  but at the moment only a few channels pay salaries on time while the largest  geo t.v  now often pays its staff  in the form of salary arrears. And this change is blamed on government barriers and private advertising , at the end of 2018 the media industry was in a very precarious position. Advertising for Pakistani media would have been less but still with better revenue. the total market for media advertisements in Pakistan at the end of 2017 and 2018 and 2016 and 2017 is as follows. According to which in it (1) Mahi  magazine  t.v radio newspapers online overseas brand functionality and cinema categories from the last published edition of 2018 Aurora.

The total value of the ads.

Billion rupees 680 million dollars t.v radio online media 81.6 : 2017to 2018. Decrease in advertisements for news media in newspaper and others.

Thirty eight billion rupees (316.6 million dollar) …..T.v  media 46%

19.5 billion (162.5 million dollar) newspaper 24%

8 billion (66.6 million dollar )online media 08%

2.5 billion (20.8 million dollar) radio media 3%

The total value of advertisements in the financial year 2016 and 2017 is 87.7 billion rupees and (730.8 million dollar)

The question is how the total turnover of T Aurora advertisements in  pakistan decreased by 7% as compared to the previous financial year2017 & 2018…?

T.v advertising revenue fell by Rs 4 billion to (33.3 million dollar) there is a 9.5% decrease in income and 2% decrease in tigers newspaper revenue fell  500 million rupees to 4.1 million which result in a 2.5% reduction in income and 1% reduction in tigers revenue for online media fell by Rs 2.5 billion (20.8 million) a 46% drop in revenue and a 4% drop in shares. While the revenue of the radio decreased by Rs. 500 million to 4.1 million which is a 17% decrease in revenue but no change in sharing.

According  to the statistics from the largest source of advertising for the media in 2017 & 2018 the federal government placed newspaper on the most advertisements. Which was number four in the last financial year. the real state came in second ,which was first last year. Educational institutions ranked third, ranking second last year. Financial services ranked fourth, ranking third last year and pharmaceutical companies ranked fifth up from the same number last year. According to the 10 18-2017 advertisers of t.v media news channel and non news channels, the private sector specially ttthe commodities and telecom industry dominated. According to the category of ten major radio product advertisers the consumer goods real estate and large appliance industries were prominent again in 2017 & 2018. Use of influences through multiple media outlets. According to the gallup pakistan’s  2018 data in terms of audience and viewership and readership forty small news media outlets indicate that at least seven media groups own more than one media outlet including t.v newspaper radio and the internet. The horizontal evolution of multiple media ownership extends the reach of audience as well as the influence of these companies . the top 15 t.v channels earned the most capital in terms of advertising revenue in the financial year 2017 and 2018 according to the advertising revenue figures. These includes 7 news channels  and the rest are entertainment channels geo news and dunya news is among the top five highest earning channels. We earned 4.5 billion out of 37.5 (million dollar) from the total advertising revenue of the top 15 channels in the entire t.v media sector. The largest of these channels was geo which along with its news Geo news and geo entertainment made it to the top five channels  and managed to earn (41.6) billion.

According to the newspaper highest earning statistics and advertising revenue inn financial year 2017 & 2018 the top fifteen newspaper earned the most capital. In the five newspaper the total income was 17.3 billion rupees (144.1 million dollars) 56% and 9.7 billion dollars earned (80.8 million dollar). The largest group in these newspaper was jang group .  the two newspapers urdu newspaper jang and English newspaper daily 2 news earned more than half of Rs 5 billion and (41.6 million dollars).

The government support for the media in pakistan has ranged from opening up the media to the private sector . Government advertising has historically been the backbone of media affairs. The federal and provincial governments have taken the prime time of leading t.v channels often ending their support financial operations during prime time hours. Similarly governments have provided advertisements to leading newspaper ending their support financial operations.  According to the English newspaper daily dawn the volume of advertising market in Pakistan in the financial year 2015 66.9 billion rupees (583.3 million dollar and in 2017 87.7 billion rupees increased to 733.3 million dollars. In august 2018 the senate was informed that the government had given Rs 15.7 billion to print and electronic media between 2013 and 2017 (ii) (133.3 million dollars) . Worth advertisements are similar especially after the july 2018 elections to the provincial governments of Punjab and sindh which are major sources of revenue for print and electronic media. And in Islamabad the federal  government cut the advertising budget by 70% leaving the media industry in dire financial straits.

 

 

Medium: English

Media Market……Money and Control:

Pakistan’s  media  has reported  expanding economic  growth over the past decade and has grown exponentially with the addition of an audience. However the recent political situation and economic instability have affected the media market. And disrupted fund control. And  other  influences including regulatory and censorship have replaced it.

 Earlier media advertisements government  funding  and political control posed threats to the independence of the country’s media market. New markets and political threats still sensitize the news media in Pakistan to extraordinary control over regulatory and market practices. And in the same way, they undermine the trustworthiness  and quality.

In order to get a clearer picture despite the gaps in the information and transparency challenge,  we need to consider the list of the top 40 news media outlets in Pakistan based on audience share. The overall volume of the media market must also be assessed on the basis of government revenue and the changing economic  situation affecting the media.

View of pakistan’s  news media in term of audience share (1)  newspaper according to the gallup Pakistan 2018 data on the audience of Pakistani media the share of readers of top 10 newspaper in the country In 86% of the readership of all newspapers. More than the top four newspaper when the remaining 6 newspaper 16% of the readers share 70% t.v channels the total viewership of the top ten news t.v channels accounted for 79% of the viewership share of all news t.v channels in the country. Four t.v channels account for more than half of the viewership while the remaining channels account for 25%.

Radio stations: total share of the listeners of the top ten news radio stations is 48.2% of the listeners of  all the news . the top four radio stations account for 35.6% of the audience while the remaining 12.6%.

Radio stations: The total share of readers and viewers of the top ten newspaper  websites is 26.52% of the readers and viewers of all news websites in the country. The top four news websites account for more than 24.84% of readers and viewers while the remaining six news websites account for 11.68%.  Jang group’s jang the news and geo’s  three  websites account for 9.84% of the total readership and viewership of 26.43% of the total readership and viewership . which account for 37.2% of the total readership and viewership of the top 10 websites. Express group and express tribune’s two websites with the total share of  26.52% and 8.03% readers and viewers. Which is 30.28% of the total readers and viewers of the top 10 websites.  Thus 37.1% of jang group and 30.28% of express group add up to 67.38% which means  that both media group account for more than half of all the websites of the top ten news  websites in the country.

The volume of Pakistani media economy (2) with the declining growth rate the news media industry has seen a  drastic change in the Pakistani media landscape in terms of volume. Before the country’s broadcasting sector opened  to commercial players , a state run radio channel in 2020 according to PEMRA at the beginning of 2019 there are now 88 t.v channels (news and entertainment) and 209 radio stations  during the period the number of journalists will increase from 2,000 to 20,000 while he total number of people involved in the media industry is about 2.5 million. This expansion in the size of the media industry has resulted in improved economic activity per capita income increased and the consumer economy grew,  while with the expansion of  the advertising sector  private income also increased exponentially.

A total of 4 billion as invested in the APP electronic media  industry in Pakistan between 2002 and 2017 according to a 2017 report by the associated press of Pakistan. Pakistan’s official khyber agency  and an estimated 5 billion by the end  of 2018. The report said that overall  national development also played a significant role in the development of the private sector electronic media industry. and the work of media groups helped expand the spread of content  creation companies advertising  agencies and the performing arts . however bad conditions arose in the second half of 2018  pakistan’s  media industry  such as south Asia was once considered highly active. About 2,000 journalists were contracted and media workers were fired and several institutions were shut down. The july 2018 general election resulted in the formation of a government led by one such party. Business subsidies that do not appear to be business and economy friendly have been with drawn. Advertising charges have been reduced forcing large and stable media groups to close their newspaper and t.v channels and lay off journalists. Jang group the country’s largest media company closed its two publications and two bureau offices and in a single day more than fourteen hundred journalists and related staff lost their jobs. The third and fourth largest media outlets express media group and dunya media group also fired more than 200 journalists. And the salaries of the remaining workers  were cut by 15 to 35 percent. The previous rise of the media had benefited a certain class of journalists most of whom were t.v hosts who took huge salaries and attracted thousands of young people to the profession of journalism dozens of universities have set up journalism and mass communication departments since 2005 to meet  the needs of the currently expanding media industry  but at the moment only a few channels pay salaries on time while the largest  geo t.v  now often pays its staff  in the form of salary arrears. And this change is blamed on government barriers and private advertising , at the end of 2018 the media industry was in a very precarious position. Advertising for Pakistani media would have been less but still with better revenue. the total market for media advertisements in Pakistan at the end of 2017 and 2018 and 2016 and 2017 is as follows. According to which in it (1) Mahi  magazine  t.v radio newspapers online overseas brand functionality and cinema categories from the last published edition of 2018 Aurora.

The total value of the ads.

Billion rupees 680 million dollars t.v radio online media 81.6 : 2017to 2018. Decrease in advertisements for news media in newspaper and others.

Thirty eight billion rupees (316.6 million dollar) …..T.v  media 46%

19.5 billion (162.5 million dollar) newspaper 24%

8 billion (66.6 million dollar )online media 08%

2.5 billion (20.8 million dollar) radio media 3%

The total value of advertisements in the financial year 2016 and 2017 is 87.7 billion rupees and (730.8 million dollar)

The question is how the total turnover of T Aurora advertisements in  pakistan decreased by 7% as compared to the previous financial year2017 & 2018…?

T.v advertising revenue fell by Rs 4 billion to (33.3 million dollar) there is a 9.5% decrease in income and 2% decrease in tigers newspaper revenue fell  500 million rupees to 4.1 million which result in a 2.5% reduction in income and 1% reduction in tigers revenue for online media fell by Rs 2.5 billion (20.8 million) a 46% drop in revenue and a 4% drop in shares. While the revenue of the radio decreased by Rs. 500 million to 4.1 million which is a 17% decrease in revenue but no change in sharing.

According  to the statistics from the largest source of advertising for the media in 2017 & 2018 the federal government placed newspaper on the most advertisements. Which was number four in the last financial year. the real state came in second ,which was first last year. Educational institutions ranked third, ranking second last year. Financial services ranked fourth, ranking third last year and pharmaceutical companies ranked fifth up from the same number last year. According to the 10 18-2017 advertisers of t.v media news channel and non news channels, the private sector specially ttthe commodities and telecom industry dominated. According to the category of ten major radio product advertisers the consumer goods real estate and large appliance industries were prominent again in 2017 & 2018. Use of influences through multiple media outlets. According to the gallup pakistan’s  2018 data in terms of audience and viewership and readership forty small news media outlets indicate that at least seven media groups own more than one media outlet including t.v newspaper radio and the internet. The horizontal evolution of multiple media ownership extends the reach of audience as well as the influence of these companies . the top 15 t.v channels earned the most capital in terms of advertising revenue in the financial year 2017 and 2018 according to the advertising revenue figures. These includes 7 news channels  and the rest are entertainment channels geo news and dunya news is among the top five highest earning channels. We earned 4.5 billion out of 37.5 (million dollar) from the total advertising revenue of the top 15 channels in the entire t.v media sector. The largest of these channels was geo which along with its news Geo news and geo entertainment made it to the top five channels  and managed to earn (41.6) billion.

According to the newspaper highest earning statistics and advertising revenue inn financial year 2017 & 2018 the top fifteen newspaper earned the most capital. In the five newspaper the total income was 17.3 billion rupees (144.1 million dollars) 56% and 9.7 billion dollars earned (80.8 million dollar). The largest group in these newspaper was jang group .  the two newspapers urdu newspaper jang and English newspaper daily 2 news earned more than half of Rs 5 billion and (41.6 million dollars).

The government support for the media in pakistan has ranged from opening up the media to the private sector . Government advertising has historically been the backbone of media affairs. The federal and provincial governments have taken the prime time of leading t.v channels often ending their support financial operations during prime time hours. Similarly governments have provided advertisements to leading newspaper ending their support financial operations.  According to the English newspaper daily dawn the volume of advertising market in Pakistan in the financial year 2015 66.9 billion rupees (583.3 million dollar and in 2017 87.7 billion rupees increased to 733.3 million dollars. In august 2018 the senate was informed that the government had given Rs 15.7 billion to print and electronic media between 2013 and 2017 (ii) (133.3 million dollars) . Worth advertisements are similar especially after the july 2018 elections to the provincial governments of Punjab and sindh which are major sources of revenue for print and electronic media. And in Islamabad the federal  government cut the advertising budget by 70% leaving the media industry in dire financial straits.